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Wool is a natural material that is dirt-repellent and resistant to wear and tear. The natural scent of a new wool product will disappear more quickly if you air out or vacuum your wool rug. A wool rug can become discoloured when exposed to direct sunlight. Rotate or flip over your wool rug regularly so that it is evenly exposed to sunlight and wear & tear. Use a flat nozzle and vacuum frequently, since new wool carpets shed fibres naturally. Because of the properties of wool fibres, they will naturally shed, particularly rugs with a fringe. Make sure to quickly wipe up any spills or stains using a dry or damp cloth. Never use any chemicals on wool, since doing so can break down the natural oils in the wool fibres. Long-pile rugs (rya) should be combed on a regular basis to keep them looking nice. Use a wide-toothed comb or brush designed for this purpose. If you get a stubborn stain on the rug, follow the care instructions or hand it in for dry cleaning.